How to Run a Conscious Business with Natalie Brite




We often don't think of business and consciousness as going together but Natalie Brite is out to change that. Natalie is a conscious business and leadership educator that is working to change the paradigm of business mentoring. In this episode we talk about how any business can become more conscious and connected to the bigger picture. We also talk about how important it is to find your passion to make change and how it will often lead to passion in more areas than you expect. Natalie perfectly explains why we are at a moment in time where we can only move forward.


Please note, this episode has been transcribed by a computer, expect some typos!


Carly Puch

Welcome back to another episode of Consciously Clueless. I'm your host, Carly, and I'll be your guide on the journey from consciousness to cluelessness and back around again. Today on the podcast, I get to talk to Natalie Brite. Natalie is a conscious business and leadership coach. She specializes in working to help businesses shift into a new paradigm. She works with online businesses, brick and mortar businesses all over the world. She's the host of the wildly aligned podcast, and she's just an all-around inspiring person. So excited for you to hear this episode.


Natalie Brite

Thank you so, so much for joining me today. Of course, thank you for having me.


Carly Puch

Yeah, I'm really really excited to chat with you. I have followed along on social media if you for a while, and you have really inspired my thoughts about business, so I'm really, really excited to chat with you.


Natalie Brite

Awesome. That's good to hear.


Carly Puch

Yes. So the question I start with for everyone is the podcast is called consciously clueless. And this name came for me out of this idea of like, just when I feel like I'm getting there and everything is aligning, then I have this moment where I was like, Wow, I've no idea what I'm doing. And just like exploring all of that kind of in between stuff, so I'm curious where you are on that kind of scale right now conscious? Yeah. Natalie Brite

Yeah, I love that. Um, that kind of thought, because I feel like it's so supportive. In the fact that like, that's kind of how the journey always goes. You know, I think a lot of times, we have like, so much resistance to the fact that like, we I think we spend like most of our lives as business owners are not like not knowing, not knowing, you know, so it's like, embracing that. That's actually been such a huge part of like, my own process is like, not needing to have the answers or or needing to, like know everything, um, and to really just allow it to be what it is and whatever stage or process so I feel like I'm always kind of toggling in and out of that like constantly you know, where like, and especially those moments of like, Oh, I think I've got it and then like, you might have like a growth spurt and then you're like, nope, back to the back to the drawing board.

Carly Puch

Was that a growth spurt?

Natalie Brite

Yeah, that's what I noticed for myself is like, I might feel like okay, I feel like you know, I'm, I'm clear I understand or whatever. And then like, all personally expand or like, grow in some way and then like, okay, we start all over again.

Carly Puch

Yeah, I think I've mentioned this before I'm here, but 2020 has brought a lot of lessons to light. But one thing for me that I've noticed I've shifted my way of thinking is instead of being like, oh, today was a good day or this was a good week, it's like this is a good moment. Like moment to moment.

Natalie Brite

Hmm, it's such I feel like that's so cool that you brought that up because I was just having a conversation with somebody this morning about how important I think it is for us to learn how to practice living, um, because we're so we're in such a fast paced culture at all times, that we forget that like all that truly matters is this very moment and if we keep living in the fast pace, we're going to miss the things that we can sit and be grateful for and yeah, knowledge and yeah,

Carly Puch

Yeah, I live and die by my to do list sometimes and that was helpful in certain arenas is also not the end all be all. And that's another lesson kind of what you're talking about too. It's like okay, if I'm looking at only what I didn't didn't do from this list today, I'm not really paying attention to what's around me.

Natalie Brite

Yeah, yeah, yeah, I get I try to be really mindful of that too, because I notice especially because I'm very much the same way with like to do lists and stuff. And I noticed sometimes it's really easy to get into the place of you are so focused on completing like completing the next thing or the next thing that you're never really present at all because you're always like, okay, now the next now the next you know, where it's like you miss out on what is Yes, absolutely.

Carly Puch

That is a practice that I'm working on, but have not mastered maybe it's nothing to be mastered, right? Yeah,

Natalie Brite

Yeah. Oh, yeah. I feel like it's a constant work in progress.

Carly Puch

Yes. And accepting. That is At times really just more peaceful. I think accepting that it's a work in progress and that that used to scare me a lot. But accepting that makes it a little easier to move through.

Natalie Brite

Yeah, definitely.

Carly Puch

So I, like I mentioned, I followed you for a while and everything that you talked about is this really beautiful intersection that I haven't seen in the same way of consciousness and business. So can you tell me a little bit about where that came from?

Natalie Brite

Yeah, it's, it's been mostly just mostly my own tourney. Like my own journey of, I think, you know, you could say waking up or raising consciousness or I feel like just like To me, it's a lot of like coming home to self like that. That's how I kind of even see like, you know, waking up or raising your consciousness is literally like it's a homecoming. It's a homecoming to himself. So just through like my own journey of, you know, self development and exploration and things like that, what I personally had been working on for myself, became just like this awareness of what needs brought into the business into the industry of business and how we conduct business. So it's been kind of like, through my personal journey has guided me on the work that I've meant to do in the industry of business. Mm hmm.

Carly Puch

So can you tell us a little bit about what that is? What kind of things you offer?

Natalie Brite

Yeah, yet from like, in terms of what I do in the business aspect? Yeah, yeah. Yeah. Yeah. So I'm primarily like, as simple as I can put what I do. I basically help people start and sustain online businesses. So but I do so know what I call a new paradigm approach. So it's kind of like wiping the slate clean of The way in which we've been taught to do business, especially from like an online business standpoint, because there's a lot of kind of codes of practice that have for as long as I think business has been online been kind of like the norm down to how we market and sell and yeah, web pages and everything. And there's just this like script of like how it's been done. So I really try to break that mold and bring in a new conscious way of doing things that thrives off of what I call a triple bottom line. So it's the business that gives back to you gives back to society gives back to the planet, so really, oh yes.

Carly Puch

Oh triple bottom line.

Natalie Brite

Yeah. So it's like tying in the togetherness of how our businesses literally can be vessels for massive, massive change on this planet, but we have to be so like, consciously intentional about how we knew that. Yeah.

Carly Puch

I think there's this idea, I was just talking with someone the other day, that our job and I'm putting that in air quotes, like our job, our 40 hour a week, whatever it is, is supposed to be this thing that pays the bills. And then the things we care about are supposed to be like extracurricular, or like, Oh, I do that after work or on the weekends, as if those things can't match whatever you do, whether you're a business owner, whether it's your workplace, or whatever it is. And I think that, from what I'm hearing, that's kind of the shift, you know,

Natalie Brite

Totally, totally. And I think about that in relation to like, the importance of allowing ourselves to be multi dimensional, rather than fragmenting ourselves into these compartments of like, I'm this in this role, or I'm this in this role, and rather, realizing that we can like blend all the facets of who we are just into how we are across the board, you know, right? It is it's it's interesting to think about that Like how, when you have say you have like a nine to five and normal corporate nine to five or something, you are oftentimes kind of forced to, okay, once I clock out, then I go live my life, then I, you know, separate ourselves. So it's like bringing that back together no longer separation.

Carly Puch

Yeah, I have worked in a job where I just wasn't. I didn't realize it in the beginning, but I wasn't really feeling like I was being my full self. And it's so interesting how you don't really realize it and my partner at the time was like, Well, of course you're tired. You're not yourself at work. And he said it as this was just like a matter of fact that he knew and I was like, Wait, what? I'm not. And then I thought about it. And like yeah, this is definitely compartmentalised. And it leads to this splitting of self. That feels really gross.

Natalie Brite

Yep. Yep, and it it i think that that aspect, especially applying it to like business, it's so dangerous. It's so dangerous because then we disconnect ourselves from like remembering and relating to people. Or remembering that we're a part of this planet and then, you know, so it's like when we put ourselves back together, then we can really create this like connection with people in the planet. And I think that's where so much change starts happening.

Carly Puch

Yeah, definitely. When I got certified as a health and wellness coach, one of the things that I kept thinking about is you know, I love helping individuals change and feel better. But in my own experience, really I'm doing it almost selfishly because I know when people feel better, they do better things for the world. And you connect more to the world so it's like yeah, I want to help you. So you can go help other it is

Natalie Brite

Well, and that's such a I think that's such a powerful, powerful approach to work. Because that's that remembering that like, we're, we're all in the same ecosystem together. So if we can support others and thriving, then they're going to go support others and thriving and then the whole thing fries, you know, just like bringing that back into balance.

Carly Puch

Yeah, definitely. I think something I also really appreciate about how you go about these conversations is that you also share about important things that are going on in the world. And when I was starting to really be more intentional, like, Okay, I'm going to grow my brand, I'm going to grow my business. You read things online, and it's kind of split on do you talk about current events or you know, quote, unquote, politics or human rights or whatever? There's a lot of literature that says absolutely not because that's not your place. And then there's, you know, things that say Yes. And I just couldn't separate that because it felt again, like that separation. Like, I can't not talk about what's going on because it's having all these ripple effects and the things I care about, and I appreciate about that about you as well, that it feels like that conversation is a part of your platform intentionally.


Natalie Brite

Totally is and I think that's such an important thing to bring up. Because like my first mentor I ever had, that was, I'll never forget how she said, Never talk about politics in your business. It's business suicide. And I yeah, and I'm like, even just like any controversial topics, never bring it into your business. And I always was like, that doesn't make sense to me, though. Like, because, like all human rights, politics, all of those things directly relate to business but they also they are important topics that like, I feel like If we don't take a stance on something, we also aren't showing our audience the true expression of who we are. Because I know for me like, I wouldn't want to I would feel so upset if I bought into somebody or purchase from them to find out that they're like, racist. Yeah. And I didn't know because they didn't talk about their stance, you know, like that. And so it's like, it's also a way to show your values and what you believe in. But also, interestingly enough, statistically speaking, there was like this poll that Instagram did or a platform for Instagram did where they polled users on Instagram, and found out that statistically speaking, users actually prefer brands and businesses to take a stance on social issues. Oh, wow. Like topics and things like that. And it was like, astonishing the The stats from it because a lot of like the stats were saying, people wanted to not only see a stance, but they wanted, like brands and businesses to use their platform to express their stance because they believe that they have a huge ability to create change. And so, oh, so there we go, you know?

Carly Puch

Yeah, it's so interesting, because it's always the, like, negative voices that we hear the loudest, you know, so it's so interesting to hear that. Here's the science. Here's the stats, here's the study that shows people want this. But what sticks in my head or the few people that have said like, Oh, are you sure you're going to share about that? Or, you know, you talked about something on your page today that was like, ooh, is that okay? I'm like, but that's what I think.

Natalie Brite

Yeah, I don't know how else to be. Exactly. No, exactly. Yeah. Yeah. And I think it's usually The the ones that say don't do it or or you sure. It's I think they're it's more of just that projection of their own fear. You know, it is. It's very interesting because I know I've even had family members say like how's it impact your business being so vocal about what you stand for? I'm like it does?

Carly Puch

Yeah, thriving over here.

Natalie Brite

It's it's really interesting.

Carly Puch

Because then it's those are the people that you probably will connect and want to work with anyway to, you know.

Natalie Brite

Yep. Yeah. And I think that's the other thing too, is like thinking about who you're attracting, leads potential clients and stuff. You want to have that. Obviously, we don't want to be cookie cutter all the same. But we want to, we want to attract people that are going to be in alignment with what we value and stand for. Yes, the way is there. You're going to do that.

Carly Puch

Yes. Absolutely to be transparent feels like you're not trying to trick anybody. Because I don't that that's how it kind of would feel to me like oh, I'm not gonna say anything so people don't know and then it's like haha gotcha I believe in yeah rights for everybody yeah

Natalie Brite

Yeah it's really umm, and man I've even heard like some horror stories about like won't even admit this entire year of just like so many so many things being brought to light where it's like oh didn't really would have never no no yeah certain things unless we started finally kind of holding people accountable to like being good human beings you know Yeah.

Carly Puch

Do you work with people that are not only starting their own business but that want help how to be more of like a conscious person in business in their walls yep.


Natalie Brite

Yeah, so I work with kind of a handful of like signature methodologies for what I support people and building out within their businesses. So kind of my specialties are in the area of like new paradigm marketing and sales methodology. So funnel systems, that kind of stuff, okay? branding, content creation, service development, community building, all of that kind of stuff. But then that that kind of framework also coincides with what I call the back end of the business, which is more of like, the organizations, the modes of operations. And that's where a lot of like the conscious principles for like how to run a really ethical, conscious business comes into play, where it's more of like that nitty gritty layer, especially for like, full time entrepreneurs, full time business owners really looking to scale and stuff like that, bringing in this new era way of doing business. That's super, super, super super forward thinking,

Carly Puch

Yeah, I love that you talk you just talked about like funnel systems and marketing and all the nitty gritty stuff that I should probably know more about, but don't as I tried to grow my business, but I think there's this idea that I know there's this idea, that kind of conscious ways of thinking just mean you're like over here in the clouds and you don't know what's going on. And that business is a separate thing. And you are a living embodiment of how those things do coexist, like consciousness can come into business and marketing and funnel systems and back end like nitty gritty, making the business run better in this way. And I think that that intersection is not thought of as possible in a lot of different ways. Mm hmm.

Natalie Brite

Yeah, it's, it's funny because I feel like a lot of times, if you're not kind of in like the conscious living realm, um, you look at that real mess, like Super airy fairy yes is taken seriously you know up in the clouds and it's like oh no like you I feel like it's almost like the polar opposite you know where and the way I kind of always see it especially with business is like the the nitty gritty kind of structural components have been business are what allow us to them like have a really awesome strong channel for us to then like really consciously creatively build and grow our businesses in more of that airy fairy way.

Carly Puch

Right, right. Yeah, that is fascinating to me still, that there's this airy fairy. I love that that like, is that just the word consciousness? You're like, Okay. What is this? Yeah, whoo, whoo shit, right.

Natalie Brite

Yep. Yeah. Yeah, it's, it's cool though, because I feel like we're starting to realize especially with more people speaking up, and Talking about things. Um, it's becoming more respected and understood instead of just taken as this like hippie thing, you know?

Carly Puch

Yep, definitely. Absolutely. Um, do you think I was thinking about this as I was preparing for a talk? Do you think any business can become like a more conscious business? Like do you think anything is possible regardless of your field or what you do or what you sell or what you offer?

Natalie Brite

That's a great question. I would say 100% Yes, 100% and I even think about it like, I could probably name like, in pretty much any different field, people that are doing it in a conscious way. And I mean, we even are seeing this we're seeing this a lot pop up in like the fashion industry. A lot more fashion companies being held accountable of like your practices. are so harmful, but we're also seeing so many more fashion companies being amplified, that are really, really super conscious. And so I think it's really up to the business owner as to whether or not they're going to hold themselves accountable to doing it. Honestly, I feel like it's a non negotiable I think, if you're not getting on that avenue. I don't think you can sustain yourself at this point. Like we're, we're in 2020 we need you to be on that.

Carly Puch

Yes.


Natalie Brite

You know.


Carly Puch

Yes, I record a solo podcast episode every week as well. And on Sundays, and yesterday, I just had this thought that I just had to talk about and it was about how I don't want to return to normal. You know, like we keep there's this narrative of like, oh, it will someday we'll be back to normal and I was like, no screw that. Like, where we were at before was just not working. You know, and like all of this the morning accountability and the more conversations being held to light and that idea of consciousness being able to kind of seep through every aspect like that's what I want to move forward and that wasn't as present I think as it is now because it just had to be.

Natalie Brite

Yeah, yep, I have so agree. And I think we are as a collective we are there like we are there where it is, there is no return. So if you're trying to go back to the old way, nothing's there for you. like nothing's there for you anymore. So it's, you know, it's kind of like a wait, I think it's going to be a wake up call for a lot of people. I think it's going to be interesting to see what transpires especially with like, really big business corporate Yeah, stuff. I think that's the next big thing we need to tackle as a collective is like taking on some of the major businesses that are just not chain chain buttons. for small businesses. We make up such a large, large amount of The business industry. So if we can do our part, I think that's going to make a huge difference Do you work with? Is there a size of business that you work with most? I work kind of across the board. It's cool because and I work globally. So I work with, you know, people from literally all over the planet. And some people are brick and mortar, like they have their in person businesses, some are online. You know, some are digital, where they just travel, I work with all kinds of different shapes and sizes. But I also work with like, I've even worked with teams before. Right now I have somebody I'm working with that is actually it's a law firm, so I'm supporting them with building their online presence as a law firm. So Wow. Yeah. Yeah. kind of all over some solo entrepreneurs. Yeah. I love that.

Carly Puch

Yeah. I hope you like it. I imagine like a book someday. Like, how to put consciousness into all these different areas?


Natalie Brite

Yeah, I've, I've had the book idea on my legs in my brain for so many years. And I feel like it's something that definitely will come at some point. I'm not sure when though.

Carly Puch

Yeah, cuz i think that that is the resource that is for me missing unless you like really dig intentionally, but that idea of just like okay, how do I bring consciousness here? How do I bring consciousness here into those places like we said that we don't think about it being possible. Yeah, to have all those stories and to have that would be so beautiful.

Natalie Brite

Yeah, yeah, it's it is, um, I know even with like research I've done and stuff like that a lot like there's not a lot out there. The only company that I really liked that really pops into my mind right away. It's like, I think it's Trader Joe's Trader Joe's like is still this like conscious business type of, like outline for themselves. And that's like the only big business I can even think of that, like, I know, I saw, like a lot of research on them and what their practices are, but in terms of like this guide for entrepreneurs, there's really not anything out there.

Carly Puch

Yeah, that's I think one of the reasons I enjoy following you too, is just that it It feels really nuanced in this beautiful way that is not out there. When you think about it. It's surprising you know, it's surprising that this conversation isn't out there more and that there aren't more resources but it doesn't seem to be a thing.

Natalie Brite

It's I know especially for like the business industry. Um, it's just been functioning from such an old code for so long. I think there's been a bit of comfortability there to have like, You know, but I think this is the year that it's definitely just changed everything.

Carly Puch

Have you noticed a shift in the work you're doing in 2020?

Natalie Brite

Oh, yeah, like totally rocked my world to, like totally rocked my world changed. I mean, I'm still in process to like totally just like ripping stuff apart and building new and just changing, which is cool because it's not so much changing like the one of things it's changing more of like the